Return to Earth were looking to brand their oxo-biodegradable packaging range, which is fully recyclable and completely breaks down. I was stoked to be asked to develop their visual identity, along with packaging and print assets.
The logo utilises a circle with directional arrows to reference the lifecycle of the product back to earth. The base curve is highlighted as a smile, to reflect the packaging’s positive environmental impact. The colour palette consists of earthy tones with bright highlights. A modern take on our Aussie green & gold were included to reference the business’ Australian roots.
